Raise Awareness
Getting good media coverage is a great way to help raise awareness of the work of Leukaemia Research, get extra sponsorship and encourage other people to get involved.
Here are some tips to make sure your fundraising hits the headlines:
There are many different types of media. Newspapers, radio and television are the main three but don’t forget community websites, church magazines and local newsletters as well. The best way to contact the media is via a press release, either by email or post. It doesn’t have to be a literary gem, but needs to include the basic facts – who, what, why, when, where, how. Keep the title short and to the point. The first paragraph should be punchy and sum up the whole story. Make sure you include as much personal information as possible in the release, including your full name, occupation, age and city where you live. Include a quote, explaining why you are fundraising. To encourage people to sponsor you include a website or a contact phone number. You can send out a release before the event and afterwards. If sending it out beforehand, try to send out the press release a fortnight before the event. Try to include a colourful photo too (especially with post-event releases). Make sure you are wearing your London Bikeathon T-shirt and medal – especially if a photographer takes your photo!Journalists receive many stories about charity fundraisers and cannot use them all. Try to make sure your press release is eye-catching and interesting. Sending a press release to the local media doesn’t guarantee that it will be used, so don’t be disheartened if you do not receive any media coverage. Sometimes ringing the news desk to check if they received your release can help.
The press team here at Leukaemia Research are here to support you so if you want tips or advice, contact the press office on press@lrf.org.uk or 020 7269 9019.
