 |  |  | | | | | Sponsorship and marketing | | | | |
| | Marketing and sponsorship are great ways to benefit your company as well as raising awareness and money for us.
The benefits to your company include promoting a positive company image both internally and externally, brand differentiation, increased customer loyalty and targeting potential new customers.
Current sponsorship opportunities:
 | Sponsor one of our local or national events or donate a product we can use at an event |
| Enhance your brand by associating it with Leukaemia Research and donate a % of product sales |
| Sponsor a local or national project |
| Sponsor a publication - for example a patient information booklet, newsletter or annual review |
 | Success stories |
 | The Tetley's Trek |
|  | | Tetley's sponsored former rugby star Jeremy Guscott on an 800-mile Trek around the UK. Tetley's chose us because of our expertise, having organised many of Ian Botham's infamous Walks. |  |
| TV Times |
|  | | TV Times have supported us for over 20 years. TV Times sponsor our running team, including our massive celebrity team with stars from Emmerdale, The Bill and Cutting It to name a few! | |
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| | | Special thanks to the following companies: |
Dairy Crest have rebranded their school milk cartons with our BIG Bikeathon branding, helping to promote Big Bikeathons to schools but also demonstrating that they are a company that cares about the health of children. They have also paid for the reprints of Jack's Diary, a children's book about a little boy who has leukaemia.*
Deloitte paid for our brand new Childhood Leukaemia Research brochure.*
Majestic Wine have been running a special promotion in stores with Ian Botham. They are donating 50p per sale of a bottle of wine specially selected by Beefy!
At the end of a very successful one year partnership Standard Life paid for our brand new brochure about our work in Scotland.*
*logo and acknowledgement in the publication
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