Bananaman Chase

Get in the news!

Getting good media coverage is a great way to help raise awareness of the work at Leukaemia Research, get extra sponsorship and encourage other people to get involved. Here are some tips to make sure your fundraising for the Bananaman Chase hits the headlines.

There are many different types of media. Newspapers, radio and television are the main three but don’t forget community websites, church magazines and local newsletters as well.

The best way to contact the media is via a press release, either by email or post. It doesn’t have to be a literary gem, but needs to include the basic facts – who, what, why, when, where, how.

• Keep the title short and to the point.
• The first paragraph should be punchy and sum up the whole story.
• Make sure you include as much personal information as possible in the release - including your full name and occupation as well as age and city where you live.
• Include a quote explaining why you are fundraising.
• To encourage people to sponsor you include a website or a contact phone number.
• You can send out a release before the event and afterwards. If sending it out beforehand try to send out the press release a fortnight before the event.
• Try to include a colourful photo too (especially with post-event releases). Make sure you are wearing your Banana Army t-shirt – especially if a photographer takes your photo!

Journalists receive many stories about charity fundraisers and cannot use them all – so try to make sure your release is eye-catching and interesting. Sending a press release to the local media doesn’t guarantee that it will be used, so don’t be disheartened if you do not receive any media coverage. Sometimes ringing the news desk to check if they received your release can help.

If you want tips or advice, contact the Leukaemia Research press office on press@lrf.org.uk or 020 7269 9019.

Be creative and good luck!